TikTok Shop Southeast Asia Privacy Policy

Last updated: 15 January 2024

Welcome to the TikTok Shop. ​This TikTok Shop Southeast Asia Privacy Policy applies if you usually reside in the Philippines and Malaysia.

The data controller in your jurisdiction will generally be responsible for the processing of your personal data, including for the purpose of providing ecommerce services:

However, certain activities relating to the operation of the TikTok Shop platform may be performed by TikTok Pte. Ltd., which will be the data controller for these processing activities. For example, TikTok Pte. Ltd. may be responsible for the development and improvement of the TikTok Shop platform within the TikTok application and will be a data controller for such purposes.

Where we refer to “TikTok”, “we” or “us” in this Privacy Policy, we mean TikTok Pte. Ltd. and your local data controller.

We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which we process any personal information we collect from or about you, or that you provide to us, or in relation to your use TikTok Shop (whether through the “Shop” tab within the TikTok application or through a standalone TikTok Shop application), or if you access or use related TikTok Shop applications or websites that are available from time to time and that link to or reference this Privacy Policy.

In particular, this Privacy Policy applies where you access or use TikTok Shop as:​

The types of personal information we collect​

Information You Provide

The types of personal information we collect may differ depending on whether you access and use the TikTok Shop as a User, Creator, Merchant, or IPR Owner.

In general, we may collect the following information about you when you access or use the TikTok Shop:

If you are a User, we may collect the following information:​

If you are a Creator, we may collect the certain payments-related information, such as your bank account details to facilitate and make payments to you.

If you are a Merchant, we collect the following information:​

​If you are an IPR Owner, we may collect information such as the details of your IPR ownership.

​If you are a User, Creator, Merchant, or IPR Owner or are visiting or using a related TikTok Shop application or website, we also collect other information that you choose to provide to us.

Automatically Collected Information

We will also automatically collect technical information, such as:

Information From Other Sources

We may receive the information described in this Privacy Policy from other sources, such as:

How we use your personal information​

The purposes for which we process your information may differ depending on whether you access or use the TikTok Shop as a User, Creator, Merchant, or IPR Owner.

In general, we may use information about you in the following ways:

If you are a User, we may use your information:

If you are a Creator, we may use your information:

If you are a Merchant, we use your information:

If you are an IPR Owner, we use your information to verify your IPR, and to enable you to manage your IPR, and for related legal purposes.

How we share your personal information​

We share your information with the following parties:

TikTok and Our Corporate Group Affiliates

We may also share your information with other members, subsidiaries, or affiliates of our corporate group, including to provide TikTok Shop and facilitate integration and interconnectivity with the TikTok platform, to perform research and product development so as to improve and optimize TikTok Shop and the broader TikTok platform, and to prevent illegal use and to provide support to our users.

As you will need to use your TikTok account to access and use TikTok Shop, it will be necessary for you to provide us or allow our affiliated entities to provide us, with information connected to your TikTok account, including your phone number, email address, username and public profile. We will likewise share certain information with the affiliated entity such as your app ID, access token and the referring URL.

We may also share your information (including shopping behavioral data, purchasing and transaction data) with members, subsidiaries, or affiliates of our corporate group, including to provide TikTok Shop and other services provided by our corporate group (including apps, websites, software and other services, to improve and optimize TikTok, TikTok Shop and other services, to prevent illegal use and to support users.

Other Users

We share your personal information with other TikTok Shop users, for the purposes of connecting you with those users for the receipt and/or provision of products and services.

Merchants, Payment and Transaction Fulfillment Providers, and Other Service Providers

If you are a User, we share your information with Merchants, their authorized service providers, and third-party logistics providers to process and facilitate your order and delivery of a Product from Merchants. By making a sale or a purchase on TikTok Shop, you are directing us to share your information in this way. To process your payment, we also share your information with payment providers including, in particular, the following third-party payment providers/processors: PayPal (https://www.paypal.com/us/webapps/mpp/ua/privacy-full) and Stripe (https://stripe.com/en-ie/privacy). To provide you with an extended warranty for certain products, we also share your information that is relevant to the extended warranty to insurance brokerage companies and insurance companies.​

In certain circumstances, we may also share your information with Merchants to the extent necessary to allow Merchants to initiate communications with you to provide you with user support regarding your order, such as in situations when a Product you have ordered is out of stock.​

If you are a Creator, we share certain information about you with Merchants and/or TikTok Shop Partners (TSPs, including CAPs) for the purposes of allowing Merchants or TSPs to select Creators for the promotion of Merchants’ Products, and with payment providers to facilitate payment of commission. We may also share your performance data with any agency that represents or manages you so that the agency can fulfill its contractual obligations with you. ​

If you are a Merchant, we may share your information with payment providers and third-party logistics providers to the extent necessary to facilitate orders of Products from Users who purchase your Products.​ Your shop details and Product information, such as your shop ratings, are made available to other users and the public.

Business Partners

If you choose to register to use TikTok using your social network account details (e.g., Facebook, Twitter, Instagram, Google), we may receive your phone number, email address, username and public profile from such partners. Through TikTok, we may likewise share certain information with the relevant social network such as your app ID, access token and the referring URL. If you choose to share any TikTok Shop Content using a third-party service or use any third-party services with your TikTok Shop account, we may share certain information about you with the third party. Depending on the permissions you grant, the third party may be able to obtain your account information and other information you choose to provide.

Where you opt to share content on social media platforms, the video, username and accompanying text will be shared on that platform or, in the case of sharing via instant messaging platforms such as WhatsApp, a link to the content will be shared.

Service Providers

We provide information and content to service providers who support our business, such as cloud service providers, IT service providers and providers of content moderation services to ensure that TikTok Shop is a safe and enjoyable place, and service providers that assist us in marketing TikTok Shop.

Payment processors and transaction fulfillment providers

If you choose to conduct payment transactions, we will share data with the relevant payment provider to facilitate this transaction. For Coin transactions, we share a transaction ID to enable us to identify you and credit your account with the correct value in coins once you have made the payment.

Analytics providers

We use analytics providers to help us in the optimization and improvement of TikTok Shop. Our third-party analytics providers also help us serve targeted advertisements.

Advertisers, Advertising Networks and Measurement Partners

We share information with advertisers and third-party measurement companies to show how many and which Users of TikTok Shop have viewed or clicked on an advertisement.

Integrated Platform Providers

We share limited information with third party platforms whose platform or services are integrated with TikTok Shop. This includes third party identity verification providers, so that we can verify your identity. For example, where you open a shop on TikTok Shop, we use a third party verification provider called Jumio to verify your identity. We also share limited information, including information you enter into the AI tools in the Creative Center, with third parties whose platforms or services power the AI tools, such as Microsoft.

We will share your information with law enforcement agencies, public authorities or other organizations if legally required to do so, or if such use is reasonably necessary to:

Public Profiles

Please note that if your TikTok profile is public or if you post Content which is publicly available such as reviews and comments, your Content may be visible to anyone on TikTok Shop and may also be accessed or shared by other users as well as third parties such as search engines, content aggregators and news sites.

Sale, Merger or Other Business Transactions

Your information may be disclosed to our corporate group affiliates and third-parties in connection with a corporate transaction, such as a merger, sale or transfer of assets or shares, reorganization, financing, change of control, acquisition of all or a portion of our business, or acquisition of another business by us, or in the unlikely event of a liquidation or bankruptcy.

Where we store your information

Your information may be stored on servers located outside the country where you live, such as in Singapore, Malaysia and the United States. We maintain major servers around the world to bring you our services globally and continuously.

Your information is also processed by staff operating outside your country who work for us or for one of our service providers. Such staff are engaged in, among other things, the fulfillment of your order.

Your rights and choices

You have rights and choices when it comes to your information. You may be afforded certain rights under applicable laws, which may include the right to access, delete, update, or rectify your data, to be informed of the processing of your data, to file complaints with authorities, and potentially other rights.

You may submit a request to exercise your rights under applicable laws at https://www.tiktok.com/legal/report/privacy. You may appeal any decision we have made about your request by following the instructions in the communication you receive from us notifying you of our decision.

You may be able to refuse or disable Cookies by adjusting your device browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. For example, due to differences in how browsers and mobile apps function, you may need to take different steps to opt out of Cookies used for targeted advertising in a browser and to opt out of targeted advertising for a mobile application, which you may control through your device settings or mobile app permissions. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the TikTok Shop may no longer be available to you.

The security of your information

We take steps to ensure that your information is treated securely and in accordance with this policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will use reasonable measures to protect your personal data, for example, by encryption, we cannot guarantee the security of your information transmitted via TikTok Shop; any transmission is at your own risk.

We have appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of you and other users. We maintain these technical and organizational measures and will amend them from time to time to improve the overall security of our systems.

We will, from time to time, include links to and from the websites of our partner networks, advertisers, affiliates or to other applications, software, online platforms or services operated by us or by third parties. This Privacy Policy does not apply to such other websites, applications, softwares, online platforms or services and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites, applications, software, online platforms or services. We expressly disclaim any and all liability for the actions of third parties, including, but without limitation to, actions relating to the use and/or disclosure of Information by third parties.

How long we keep your information

We retain information for as long as necessary to provide TikTok Shop and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing TikTok Shop, and enhancing its safety, security and stability), and for the exercise or defence of legal claims.

The retention periods are different depending on different criteria, such as the type of information and the purposes for which we use the information. For example, when we process your information such as your profile information to provide you with TikTok Shop, we keep this information for as long as you have an account. If you violate our Terms of Service, Community Guidelines, or other conditions or policies, we may remove your profile and Content from public view immediately, but may keep other information about you to process the violation.

Information relating to children and teens

TikTok Shop is not directed at users under the age of 13. In certain cases this age may be higher due to local regulatory requirements, please see your local supplemental terms for more information. If you believe that there is a user who is below this minimum age, please contact us at https://www.tiktok.com/legal/report/privacy

Privacy Policy update

We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the “Last Updated” date at the top of this policy and posting the new Privacy Policy or providing any other notice required by applicable law. If you do not agree to the updated policy, you must stop accessing or using TikTok Shop.

We recommend that you review the Policy each time you visit the TikTok Shop to stay informed of our privacy practices.

Contact Us​

​If you have questions, comments, complaints or requests regarding this Privacy Policy, please contact us at: https://www.tiktok.com/legal/report/privacy

Please also see the supplemental terms below on whether a local representative or local contact is available for your country.

We will endeavor to deal with your request as soon as possible. This is without prejudice to your right to make a complaint with a relevant data protection authority, where applicable.

Supplemental Terms – Jurisdiction-Specific

In the event of a conflict between the provisions of the Supplemental Terms – Jurisdiction-Specific that are relevant to your jurisdiction from which you access or use the services, and the rest of policy, the relevant jurisdictions’ Supplemental Terms – Jurisdiction-Specific will supersede and control.

Philippines

If you are using TikTok Shop in the Philippines, the following additional terms shall apply. In the event of a conflict between the following additional terms and the provisions of the main body of this Policy, the following additional terms shall prevail.

Your Rights. As a data subject, you shall have the rights to: information, object, access, rectification, erasure or blocking, lodge complaints before the National Privacy Commission, damages and data portability. Before we can respond to a request to exercise one or more of your rights as a data subject, you may be required to verify your identity or your account details.

Processing of Sensitive Personal Information. We may also process Your Personal Data which may be considered sensitive personal information under Philippine data privacy law. To the extent that we process Your Personal Data which may be considered as sensitive personal information and there is no other legal basis for such processing by us, we shall obtain your consent specific to the purpose of our processing prior to processing Your Personal Data that is considered sensitive personal information.

Contact. Please contact us at:https://www.tiktok.com/legal/report/privacy